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Culture Corner

Read and learn.

Double 11 Shopping Festival

Double 11 is a shopping day held by leading e-commerce platforms

in China. It was first created in 2009, with the excuse of celebrating
November 11th–the so-called “Singles’ Day”. Nowadays it has become

one of the most important online shopping days in China, attracting many
digital platforms.

It’s not about simply encouraging people to buy, but offering

complete entertainment to customers. Many platforms organise great
galas (盛典) to create a festive atmosphere (氛围). It is a great time for

customers to buy, to share, and to enjoy this special occasion (时刻).

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